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Monster Cable selects Where2GetIt's Product Locator to Enhance their Local and Online Sales

Anaheim, CA (PRWeb) January 3, 2007 -- Monster Cable recently went live with Where2GetIt's Product Locator application in order to enhance its online and offline channel sales by providing their website visitors with an easy and more cost effective way to find where to buy Monster products both locally and online.

"Monster Cable has been successful in the past with showing their website visitors where to buy their products both locally and online", said Jim Klar, Monster's Ecommerce Market Area Manager. "But we found that Where2GetIt's Product Locator was more cost effective and their corporate entrepreneurial attitude and level of customer service helped make the move that much more beneficial to our customers, dealers and Monster overall."

Where2GetIt's President and CEO, Manish Patel commented, "We are very excited to have such a well known brand as Monster Cable using our Product Locator. Most of our clients do not sell products directly to consumers so they need a way to easily show their customers where to buy both online and locally. It not only allows companies like Monster Cable to control the buying process, it also gives them valuable insight into how many dollars they are referring to their channel partners."

Where2GetIt's Product Locator includes true proximity searching by full address and supports the ability to find local dealers by any number of SKU's. The private labeled maps and directions keep consumers on the website while providing the highest quality of customer service.

If consumers find a product they want to buy online, they simply click the buy now button and the Product Locator will display a list of E-Tailers that have that product in stock. When they click through to their preferred E-Tailer, they land on the actual product page they want to buy so they do not have to search the E-Tailer's website all over again. This process of linking product pages greatly reduces abandonment rate and gives the manufacturer detailed click-through data to better understand many dollars they are driving out to each channel. The result is increased sales for the online channel partners and channel visibility for the manufacturer.

About Monster Cable
Monster Cable Products, Inc. is the world's leading manufacturer of high performance cables for professional, home, and car use as well as computers and computer games. Monster Cable is an indispensable component for recording studios, sound professionals, musicians, custom-installers, music lovers, audiophiles, and home theater enthusiasts. Monster's audio cables have high performance sound characteristics that increase the clarity, dynamics and power of the audio signals that travel through them.

For more information, please visit http://www.monstercable.com.

About Where2GetIt, Inc.
Where2GetIt is a leading provider of dealer, store and product locator solutions that help consumers find where to buy online and locally. Where2GetIt is the first application service provider (ASP) to run global enterprise level geospatial applications on the Oracle platform. Since 1997, hundreds of brand name manufacturers and retailers rely on Where2GetIt to show their customers where to buy. Monster Cable, Office Depot, Sony Style, Reebok, Seiko USA, ViewSonic, Columbia Sportswear, Maytag, Mitsubishi and many other established brands in numerous industries turn to Where2GetIt to make sure consumers know where to buy their products and services.

For more information, please visit http://www.where2getit.com.

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