Ecommerce Shopping Cart - Search Engine Marketing Software

War of Worlds: Direct Mail Marketing Vs. Email Marketing…Resolved?

Clearwater, FL (PRWeb) January 15, 2007 -- The controversy between direct mail marketing and email marketing is a quagmire that leaves many business owners in confusion in its wake. Those that firmly believe one over the other are such staunch supporters of their views that blind spots occur in researching what is best for one's particular company or product. Joy Gendusa, PostcardMania's aggressive CEO, promises to challenge the two sides by bringing in experts from both beliefs to her "Power MarketingMania Bootcamp" (www.powermarketingmania.com) that will be held on March 30-31, 2007 at the Belleview Biltmore Resort in Clearwater, FL.

Despite the fireworks that may occur in the Bootcamp, Co-organizer, Marsha Friedman, CEO of EMSI a nationally recognized PR and Ad agency, says, "Attendees will learn how to increase their response rates and learn all of the newest marketing techniques to really make their businesses succeed." They have invited Constant Contact (www.constantcontact.com); the email marketing firm that more than 90,000 small businesses and associations use for their permission-based email marketing solutions.

According to a new study by the Direct Marketing Association, and as reported in DIRECT, email marketing delivers the highest Return On Investment (ROI) of all media available to marketers. The study also projects that e-mail driven sales in the United States will show a compound annual growth rate of 14.9% between 2006 and 2011. But DM sales will show a compound annual growth rate of 6.3% between 2006 and 2011. But, understanding how email direct marketing impacts long term customer-relationship-based revenue streams for companies is a metric that needs to be tracked.

The two-day Bootcamp agenda includes:
•    The "Truth" About Direct Mail Marketing
•    How Publicity Fuels Marketing
•    Out-of-the-Box Marketing Ideas
•    Search Engine Optimization
•    Internet and Email Marketing

The focus of the Bootcamp is on having business owners create action plans to implement tailor-made strategies for their business so results are assured.

"There's no one silver-marketing bullet," stated Gendusa. "I don't only use postcards to market. Sure, postcards were my number one staple for my first three years in business but I heavily use the internet, publicity, and email now, as well."

About Joy Gendusa:
Using a powerful, simple, extremely cost effective way of communicating with customers has earned Joy Gendusa Inc Magazine's recognition as the nation's fastest growing direct mail postcard-marketing firm with year 2006 revenues estimated at $17,000,000. Gendusa began in 1998 with zero investment capital. Today, her Clearwater, FL firm called PostcardMania (www.postcardmania.com) employs 140 people and prints 4 million and mails 2 million postcards representing over 350 business, finance and industrial clients each week.

About Marsha Friedman:
Marsha Friedman is the CEO of Event Management Services, Inc., (www.event-management.com)(EMSI) a leading publicity firm that has represented many well known clients such as, Motown's Temptations, Teamsters Union President Jim Hoffa, Jr., National Security Advisor Robert McFarlane's, Bristol Myers Squibb, Financial TV personality, Jim Rogers and NFL Hall of Fame Quarterback Y. A. Tittle.

For more information on their Power Marketing Mania Bootcamp visit www.powermarketingmania.com

###

Shopping Cart Uses Top Google Keywords to Maximize Revenue
Ecommerce shopping cart hosting uses search engine marketing software to sell products online. Use top paying Google keywords and PPC campaigns to maximize revenue and boost your income stream. Get a merchant account for credit card processing and make money on the internet with merchandise sales.

MORE ARTICLES:

Advertising Your Work From Home Internet Business With PPC Search Engines
If you want to make money online with a work from home business then you are going to need lots of good targeted traffic to your web site and or affiliate links. One way to get good targeted traffic is to pay for it.

Search Engine Marketing Firm Netconcepts® Upgrades Powerful Ecommerce Web Solution for Online Retailers
Enhanced search friendly online retail management platform provides "baked in" optimization features.

4 Reasons Why You Must Try PPC Search Engine Internet Marketing
PPC (or Pay Per Click for those not in the know) search engine internet marketing is a form of internet advertising model that uses the power of the search engine, the flexibility and connectivity of advertising networks and a whole host of content based people pulling websites to generate audience volume

Comparison Shopping Search Engines Equal Big Profits for Online Merchants
Holiday shoppers are expected to spend $32 billion online this season, with purchases happening well past ground shipping cutoff dates. That's according to "Online Retail Holiday Forecast, 2006," a report from JupiterResearch.

Website Marketing Firm Brick Marketing Launches Local Search Engine Marketing Product at Brick Marketing Local
Brick Marketing, a respected full-service website marketing firm known for its success in increasing the sales of clients through online marketing, has launched a new local search engine marketing product. The new local online marketing package gives brick and mortar businesses the opportunity to achieve higher exposure in a wide range of local search engines.

Apply For A Credit Card Merchant Account Online
Who should? Why, you should, of course, if you want to grow your business and maximize sales volume! In this day and age, more and more business functions are moving into cyberspace, which means that business owners must be ready to travel to this relatively unknown domain if they want to maintain strong customer ties and stay a step or two ahead of the competition. Dont worry if youre not Web savvy; most online processes that are geared to the general consumer are not hard to perform. In fact, most are downright easy.

Pinnacle Cart Releases the Next Generation of Their Successful Shopping Cart Software  Pinnacle Cart 360
Pinnacle Cart announces the release of their latest ecommerce software solution, Pinnacle Cart 360. Designed from a marketing perspective, this tremendously successful shopping cart application is designed to increase website sales, average sales amount and organic traffic.

Top eCommerce Software Blogger Linda Bustos Wins Search Engine Marketing Scholarship
Elastic Path Software Blog "Get Elastic" educates webmasters on analytics, search marketing and eCommerce best practices.

Shopping Cart Software - Making Internet Shopping Easier
People are increasingly turning to the Internet when they want to earn extra income or even begin earning a primary income from home. So many different jobs and sources of revenue on the Internet have evolved over the years that making money on the Internet has become quite easy. If you think about it, it's obvious why. The Internet can reach more customers than a physical store location can.

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Search Engine Marketing Offline Sales Tracked With Online Advertising Analytics
ClearSaleing's new enhanced CRM integration program is an online advertising solution for search engine marketers.

Merchant Account Insider Secrets - Accept Credit Cards Online
The process of learning how to accept payments on the Internet is similar to the course of figuring out how to launch a business. What at first seems puzzling and intimidating may be viewed as straightforward and easy to understand if one has the right guide or manual.

Shopping Cart Software - Boost Your Online Sales
More and more people are going to the internet in order to find a means of making a living. There have been so many advances in the ways of the internet that have made making money easier for many people. This concept is actually relatively simple; on the internet there is an increased ability to reach many more customers than in person.

Credit Card Processing - 7 Things You Need to Know Before Opening an Online Merchant Account
When considering opening an online merchant account to accept credit card orders, there are a lot of things you need to keep in mind. The best thing to do is learn all about credit card processing before you open your online merchant account so you can handle everything from the beginning rather than having to go back and make many changes.