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Coke Tunes In to Consumers' Online Side of Life
London, UK (PRWEB) June 13, 2007 -- Coca-Cola Great Britain recently hired 1st2c, a hot name in Online Consumer Media research & Strategy, to run a first-of-a-kind project analyzing online "beat of the street".
1st2c performed the most comprehensive analysis of the entire range of UK online mind-sharing platforms, producing a uniquely detailed roadmap of consumer mindsets and behaviors along consumer lifecycle phases.
The project provided Coca-Cola GB with a valuable reality-check on key brand-related issues at the level of detail, color and genuineness made available only in Internet based Consumer media.
1st2c was established in late 2004 as a full service Consumer Media research and strategy powerhouse by industry and brand strategy veterans with extensive international experience.
1st2c is a forerunner of high-tier STRATEGIC Consumer Media research. This approach anchored in strategic planning produces a brand strategy viewpoint of the market and facilitates proactive decision making.
1st2c analysts employ both well-tested and proprietary technologies and utilize in-market planning expertise to maximize relevance and actionability.
1st2c offers in-depth market blueprint analysis, consulting and ongoing track and alert services to monitor online market developments.
1st2c covers all major mind-sharing and content-sharing platforms (forums, blogs, message boards, file sharing sties, etc.) as well as other online influence sources, providing the most comprehensive market picture in the field of internet consumer media.
According to Ron Atzmon1st2c founder & CEO :
"Coca-Cola GB stands out in their passion to stay in tune with consumers. One can only appreciate their understanding of the dominant role of online Consumer Media in shaping market dynamics on every level. It wouldn't be a surprise to see Coca-Cola GB stand out as a role model in securing competitive edge in the age of networked markets".
Ofer Friedman, 1st2c Chief Research and Client Officer, stated that:
"1st2c is NOT your traditional online market research company. We take market intelligence and understanding to the next level by taking not a researcher's but a decision-maker's point of view of the dynamics of online Consumer Media. After all, we've been on the user side. That's a huge difference which any decision-maker will recognize from experience. It makes a lot of sense to have someone who knows the business to be your eyes and ears for the online marketplace."
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