Ecommerce Shopping Cart - Search Engine Marketing Software

PUMA's® Fall "I'm Going" Advertising Campaign Conveys Energized Elegance Through Acrobatic Poses

Cambridge, MA (PRWEB) August 28, 2007 -- Known for portraying a collision of lifestyle fashion, color, and bodies in motion, PUMA (http://www.puma.com) revealed a new advertising campaign for its popular "I'm Going" series. Similar to previous campaigns, the new ads express movement, athleticism, and progression, combined with explosions of neon color. Frozen in time, the color adds an intensity and power to the highly composed and sophisticated images.

For the third consecutive season, PUMA® has partnered with Tank Design (http://www.tankdesign.com), a strategic branding and design firm based in Cambridge, MA, for their latest fall fashion campaign. To capture the spirit of "I'm Going", PUMA looked to famed 2007 Tony Award-Winning New York dance troupe, Bill T. Jones/Arnie Zane Dance Company, known for their modern, avant-garde work. The dancers worked with acclaimed fashion photography-team Guzman, and producer Steven Pranica to enter the contemporary, stylish, fantasy world that is "I'm Going."

"The 'I'm Going' campaign is consistently about innovation and emotion -- you open a magazine and the ad literally jumps out at you," said Antonio Bertone, Group Functional Director Brand & Marketing PUMA International. "The photos are about bodies, products, and colors -- rather than pretty faces. The Bill T. Jones/Arnie Zane Dance Company was instrumental in making the campaign the huge success that it is."

"Ultimately the campaign is about the combination of energy and elegance," says David Warren, creative director and founder of Tank Design. "The series of images abstracts the idea of being active in a way that is both visually arresting and sophisticated."

Photographed in New York City earlier this spring, the creative dance imagery comes in eight different iterations called Getaway, Glide, Jump, Reach, Rush, Stretch, Swing, Twist. The campaign features products from PUMA's recently launched Urban Mobility Collection -- accessories for the on-the-go urban dweller. Highlights from the Urban Mobility Collection include Extreme Shopper, the X-ray belt, Utility Shopper, and the Urban Mobility Edition Bag.

Since 2005, the close collaboration between Puma and Tank Design has included several successful launches including Puma Women, the new Complete Bodywear line, a collection with Marcel Wanders, and Puma Rugby in conjunction with this fall's World Cup in France. "Working with PUMA has been an amazing experience for us creatively," says Rob Alexander, creative director with Tank Design. "There is a sensibility and a tone of voice that is truly unique to the brand. We've really enjoyed challenging ourselves to find new and interesting ways of communicating those attributes

The campaign appears this fall in multiple US and European publications including Maxim, Stuff, Details, Lucky, Jane, Elle, and InStyle. It can also be used for point-of-sale, catalog and online adaptations.

###

Shopping Cart Uses Top Google Keywords to Maximize Revenue
Ecommerce shopping cart hosting uses search engine marketing software to sell products online. Use top paying Google keywords and PPC campaigns to maximize revenue and boost your income stream. Get a merchant account for credit card processing and make money on the internet with merchandise sales.

MORE ARTICLES:

How to Pitch a Tent On the Internet - the Family Friendly Way
New tent website www.TentsAndMoreOnline.com launches to offer vast amounts of tent expertise, purchasing options and helpful tips and tricks for beginners and stalwart campers alike. The site offers nearly 100 pages of practical and relevant tent information designed to take the guesswork out of finding the best gear available.

Spam- An E-marketing Plague
Largely associated with e-mail marketing, unsolicited junk e-mail, more commonly known as spam, is a ubiquitous presence in almost every e-mail inbox. The computer group lab at the University of Southern California compares spam to the lunchmeat Spam, as according to them, ?sometimes it is actually tasty, like 1% of junk mail that is really useful to some people?. However, organizations both large and small are forced to deal with this problem, and in terms of the costs it involves to take care of spam, it is not even one percent edible or tasty.

SEO Engineering, Marketing and Strategizing
SEO and Camping Information

Growing Your Business With Your Marketing Priorities
None of us have enough time in the day to get everything done, but small business owners and entrepreneurs like you are particularly pressed. You wear so many hats; there is a seemingly infinite list of tasks to accomplish each day, from providing services to clients, managing product distribution and delivery, to keeping accounting in order.

Download Music Online ? Be Wary of P2P
It is never too hard to download music online nowadays especially when there are tons of websites such as P2P networks that give them to you for free. In fact, these free networks even provide the software needed for you to download music online and share with others. It can be hard to reject their offers when everything seems to be ?free?.

How To Make Money With Contarian Investing
There?s no doubt that stocks can stay oversold or over purchased for much longer than one might think. But there are always clues that the time to go against the crowd is about to arrive. And there is no doubt that a contrarian investing strategy will be very rewarding. In fact here are three common contrarian investing strategies.

Using Effective Website Marketing Tools & Using Online Marketing Forums to Jumpstart Your Home Business
Anyone who owns a website knows the importance of internet marketing tools. You may have a terrific idea for a website with an excellent product or service, superb design, content and functionality but if you do not use the right tactics, your site may not attract the all important highly targeted traffic. Getting a lot of traffic into a site has very little to do with the site itself but with how the webmaster or site owner advertises it. With hundreds of competing sites, you must employ the most effective internet marketing tools that will truly deliver results.

How To Turning Your Online Visitors Traffic Into Buyers/Customers Traffic?
Overview:Many leading search engines and b2b web sites offering online advertising pay per click promotions, search engines optimizations, Backlinks promotions, keyword e-marketing, Banner ads, etc. Now days every body knows about SEO or emarketing means online marketing can help to bring visitors buyers traffic on their web sites or their online shopping stores or malls.

Extrabux.com Helps Back-to-School Shoppers Save Time and Get Up to 30 Percent Cash Back from Online Purchases of School Supplies
Free Shopping Site Offers Members Great Deals on School Supplies and More with Cash Back and Coupons for Hundreds of Top Online Retailers. It's back-to-school shopping season, and with high gas and food prices consumers need help to get the most for their money. Fortunately, Extrabux.com makes it easy for stressed-out parents and students to shop online from the comfort of home, get great deals on school supplies and earn up to 30% cash back with every purchase.

Internet Business Idea: How To Carve Your Own Niche By Riding The Coattail Of Successful Businesses
Struggling to carve a niche of your own?

UnWired Buyer Adds AOL Co-Founder to Board of Directors Marc Seriff Brings Over 30 Years of Business Development and Internet Technology Experience
Marc Seriff brings over 30 years of business development and internet technology experience.

Internet And Business: Online Passion Is The Vein
The human body is a complex piece of machinery. The blood that we have coursing through our veins carries oxygen to all parts of the body, delivers hormones and other signal messengers to the body and works to eliminate waste from the blood stream. In short our bodies could not exist without a blood supply.

Absolute Poker Improves Game With Release of Significant Software Update
Absolute Poker announces a significant update to its poker software. The new update - version 8.0 - adds an assortment of new features to the popular online poker game.

Use Google Adsense in Addition to Affiliate Programs to Up Your Profits
Google?s Adsense is not an affiliate program in the broadest sense of the word, but you can find that you will make a little extra money on the side Adsense is what is known as a Pay Per Click (PPC) program