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Everlast Licensee, C Systems?, LLC Retains Adler Marketing Group To Develop Online Marketing Campaign
Charlotte, NC (PRWEB) December 4, 2007 -- Charlotte-based marketing and communications agency, Adler Marketing Group has been retained by C Systems of Lake Forest, California to increase the company's online visibility and optimize web sales conversion rates for its premiere product, the Everlast Cross Conditioner? XV, a sophisticated home gym, recently launched through a national infomercial campaign.
Occupying less than 14 square feet of space, the Cross Conditioner XV offers breakthrough, patented features, including Curvalinear? Resistance Technology (CRT), a Core-Motion? system, an integrated variable resistance rowing station and SwitchPort? connectors for fast, easy resistance level adjustments. By combining Core-Motion, Curvalinear resistance and resistance rowing, the Cross Conditioner XV achieves a total body workout with low impact, concentric and eccentric resistance.
"The Everlast Cross Conditioner XV is a spectacular product," said Cisco Adler, president of Adler Marketing Group. "It is somewhat unique as an infomercial product in that it is of higher quality and is more effective than most other equipment sold through infomercials."
The Cross Conditioner XV goes beyond ordinary home gyms in that it allows the user to not only perform anaerobic strength movements, but also aerobic exercises for cardio fitness and even more uniquely allows core training unlike any other gym on the market.
"C Systems is excited to partner with Adler Marketing Group," said Paul Kuptzin, C Systems' Vice President of Marketing. "In today's competitive landscape, it is critical to a company's success to implement an online marketing campaign that compliments traditional channel sales activities. We reviewed numerous agencies and were most impressed with Adler Marketing Group's fitness industry experience and its ability to implement an end-to-end web marketing solution."
About Adler Marketing Group
Adler Marketing Group is a Charlotte, NC-based agency specializing in marketing and creative development. Cisco Adler serves as president and chief creative officer with over 15 years of experience in the creative field and has served as vice president of marketing for Belmont Abbey College and the legendary fitness leader, York Barbell Company. For more information, contact Cisco at Cisco@AdlerMarketingGroup.com or go to http://www.roimprove.com
About C Systems, LLC.
Headquartered in Lake Forest, CA, C Systems specializes in developing and marketing professional and home grade fitness equipment, health and nutrition products and exercise training aids. C Systems is an authorized licensee of Everlast Worldwide Inc. The company markets products, including the Everlast Cross Conditioner XV fitness system, under the Everlast brand, as well as under its own brand. C Systems markets its products through direct response, ecommerce, electronic retailers, commercial, retail, specialty resellers and international channels. For more information, please call 949-334-0100 or visit www.crossconditioner.com
About Everlast Worldwide Inc.
Everlast Worldwide Inc. is a leading designer, manufacturer and marketer of boxing and fitness related sporting goods equipment under the well-recognized Everlast brand name and a worldwide licensor of the Everlast brand for apparel, footwear, sporting goods equipment and other active lifestyle products and accessories. Since 1910, Everlast has been the preeminent brand in the world of boxing and among the most recognized brands in the overall sporting goods and apparel industries. In order to capitalize on the rich heritage and authenticity of the Everlast brand, the company has extended the Everlast brand outside of the boxing ring into complementary product categories. Our strategy is to continue to leverage the unique qualities represented by the Everlast brand--Strength, Dedication, Individuality and Authenticity--to become a leading global athletic brand and a necessary part of the lives of consumers who train, compete and live an active lifestyle.
All products/services and trademarks mentioned in this release are the property of their respective companies. Products and specifications are subject to change without notice. Copyright 2007 Everlast Worldwide Inc. and C Systems, LLC. All rights reserved.
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