Ecommerce Shopping Cart - Search Engine Marketing Software

A New Portent Interactive Blog is Taking the PC out of PPC

Seattle, WA (PRWEB) December 21, 2007 -- Move over, best practices internet marketing. There's a new pay-per-click blog in town. With such scholarly posts as "Use the Keyword Tool, Fool!' and "Keeping PPC Exciting," PPC Villain http://www.ppcvillain.com is shaking up the formerly sedate PPC industry, while providing uninspired PPC writers sage advice from a dark new marketing muse.

Despite its villainous name, PPC Villain is actually a valiant attempt to drum up interest and education in pay-per-click marketing. Hatched by Seattle's Portent Interactive http://www.portentinteractive.com , the veteran internet marketing firm is using an unorthodox method to showcase their PPC savvy and convert naysayers to the charms of pay-per-click ad conversions. With four Google Adwords Certified PPC specialists on staff, Portent's got the know-how to back up their education-through-irony approach.

From the fine art of writing borderline-dirty PPC ads for one's own amusement, to the ultimate quest for the Quality Score, PPC Villain's riotous examples of how to skate humorous ads past Google and still get a great CTR (clickthrough rate) provide much- needed comic relief, and more surprisingly, a smart crash course in the formerly dry and dusty world of pay-per-click marketing.

Says Portent PPC Consultant Elizabeth Marsten, "Sure, writing syllable-restricted ads about software, weight loss programs, toner cartridges and magazine subscriptions is its own reward. But we think the educational perspectives offered by PPC Villain add a little something extra." With two years in the business, Marsten knows enough about the industry to mock it knowledgeably.

"PPC ads may sound sort of uninspiring, but the truth is, they are one the swiftest ways to make your company an impressive pile of cash," Ian Lurie, Portent Interactive President, said. "Our goal is to educate people about PPC in a way that catches their attention, and hopefully attract untapped audiences to this invaluable marketing technique."

"What do I love about PPC?" says PPC Consultant Mack Rieder-Johnson , "It provides an outlet for my haiku hobby that doesn't leave me dirt poor holding out a battered fedora on the street. Basically, PPC is marketing poetry. The Villain understands this, and soon the world will follow."

Is bid tweaking the new black? Check out the webinar that started it all "PPC Domination Seminar" http://youtube.com/watch?v=agVV30T88XY to decide. The PPC Villain's personal flickr page http://www.flickr.com/photos/ppcvillain/ is also available for public perusal.

ABOUT PORTENT INTERACTIVE

Portent Interactive is a Seattle-based agency in business since 1995. We help clients grow their organizations through smart, balanced internet, mobile and direct marketing.

###

Shopping Cart Uses Top Google Keywords to Maximize Revenue
Ecommerce shopping cart hosting uses search engine marketing software to sell products online. Use top paying Google keywords and PPC campaigns to maximize revenue and boost your income stream. Get a merchant account for credit card processing and make money on the internet with merchandise sales.

MORE ARTICLES:

Home Improvement Loan Tips And Online Tools
Home improvement loan tips and online tools are useful for helping you renovate your home. And home improvement loan tips and online tools are dependent on several factors such as different sources to get loans for home improvements, issuing advice from contractors, handling home improvements costs and many more. All these aspects are necessary for planning effective home improvements strategies.

Online Job Sites Help Reverse Outsourcing Trend As International Businesses 'Romance' American Freelancers
New York copywriter Debbie Feldstein says online job sites are making America the go-to talent pool for international firms that are outsourcing creativity. In 'The Freelance Market' for ABC News.com, a story about using the web to find freelance work, Debbie says, "Established businesses, start-ups, and especially entrepreneurial individuals around the world are looking for expertise in an area where America still maintains a leading edge: creativity."

Marketing Hesitation Costs Dearly
Timing is everything. Hate to be late? The early bird gets the worm.

ThreatSentry Web Application Firewall Receives Network Products Guide 2008 Product Innovation Award
Privacyware, an innovative provider of web application security, intrusion prevention and security data analytics software, today announced that Network Products Guide has named ThreatSentry a winner of the 2008 Product Innovation Award in the Web Application Firewall category.

The Hidden Rewards To Search Engine Optimization
One of the best ways to make money is through the use of the internet. It is not as easy as it sounds but it can be if you know what you are doing. The internet has grown so much in the past couple of years that it has become such a huge information source that very rarely will you not find what you are looking for. The internet also makes it easier for people to do their shopping for the holidays. And it also can help us find things we need to know in everyday life. The internet is also a great place to start a business and become very wealthy. You just have to hit the right markets and know how to run a business online using Google as a search engine.

AJR & Partners Public Relations Launches Boardroom Productions for Event Management and Sports Marketing
AJR & Partners, a Miami-based public relations and marketing agency, announces the launch of Boardroom Productions, an event management and sports marketing firm. Boardroom Productions is located in Miami, Florida.

GlobeFunder Launches New Online Lending Marketplace: New Global Financial Services Player Disrupts the Consumer Lending
The world's first company to offer global peer-to-peer and institutional direct-to-consumer online lending launches their US platform in early October.

Achieving High Performance by Transforming Sales Operations
The drive to achieve high performance through sustained top-line growth is dominating the strategic agenda of most global companies today, and that has placed an even more intense focus on the productivity of sales organizations Many corporate leaders have been trying to meet the challenge to generate growth and improve sales effectiveness by focusing on process improvements, cost reductions, sales tools and training however for most, sales results are not paying back the investment in improvement initiatives

Podcasting Search Engine ? The Good And The Not So Good
It is much easier for search engines to index text blogs than podcasts or videoblogs. At present, search engines are using link text and the text surrounding the links to podcasts and videoblogs as a means to index their contents. The situation is admittedly a far cry from the ideal but the great strides being seen in the development of technologies towards the indexing of these mediacasts are very encouraging.

UK PR Firms Fail to Track Online Media Coverage
The majority of UK PR companies are failing to identify potential negative blog posts, and aren't able to protect their online reputation and brand. A study carried out by Distilled, the creators of Reputation Monitor, a media monitoring tool, found that only 2 of the 100 PR companies found a mention of their company on the Distilled Blog.

Delaware Defensive Driving Courses: Saving Money And Lives
The State of Delaware offers its drivers, with its Delaware defensive driving courses, the opportunities to better their driving skills while both lowering their automobile insurance premiums and improving their driving records. But for some drivers, the Delaware defensive driving courses are not optional; they are required by the court. Those individuals who successfully complete one of the Delaware defensive driving courses at the court?s insistence may often have the record of their driving misdeeds expunged.

New Flight Charters Reports Record 2007 Revenue and Customer Growth: Private Jet Charter Brokerage Increases Year-over-Year Revenue by
Amplifying it's standing as a private jet charter leader, New Flight Charters today announced that it achieved record revenue and customer growth in 2007. In addition to increases in charter jet availability and staffing, in 2007 New Flight Charters increased its revenue by 31 percent and saw its number of return clientele double. The company ended the year with more than 1,600 customers flown to 312 airports in 14 countries.

USCondex.com Hires Chief Marketing Officer to Manage Global Expansion
USCondex the world's first and largest online condo marketplace, today announced the appointment of Xavior Miller as Chief Marketing Officer (CMO). Mr. Miller will be responsible for company marketing, eCommerce, and branding initiatives.

The Ultimate Sales Letter ? The Ultimate Key To Success In Business
Sales letters are important. They are what businesses use to convince their recipients to patronize a certain product or service. It is the most essential tool for communication apart from the actual sales talk done by a marketer to attract customers into a business. As such, the ultimate key to success in business is the ultimate sales letter.