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Wyncrest Group Inc. Announces Sales Leads Management Tool

PALOS PARK, Ill. (Business Wire EON) January 14, 2008 -- Financial service sales prospects are gathered on the Internet by independents and then sold to providers in the industry. Price performance of deliverables and client-tracking through the sales cycle can be improved with this proprietary method. By exploiting capabilities of this latest generation of software tools for producing rich Internet applications, business logic once only performed on servers can now run on client devices such as PC cards, mini-PC modules and mobile computing devices to reliably protect the seller's intellectual property.

According to Wyncrest Group's Bill McFarland, "The significance of this invention to this marketplace is profound. The inefficiencies burdening the sales lead marketplace result in needlessly high prices and inhibit participation. The consumer loses choice and value. With mutual trust between traders comes a reduced risk premium on prices, while enticing new participants to the marketplace. The result is a fair price for leads that performs as represented. Added investment to lead quality is rewarded with price, and the seller can find comfort in participation in the future value of the transaction."

"Wyncrest has no desire or plan to sell or support a product based on this technology, but we shall continue to develop tools to support our operations which may come available for eventual licensing. Many customers have expressed their interest in the concept and have encouraged us toward commercializing the idea," said Keith Lanzara, Wyncrest's president.

Learn more by contacting Lisa Hain (630) 215-5171.

Safe Harbor Disclosure

Some of the information contained on this in this press release contains "forward-looking statements." Forward-looking statements use terminology such as "may," "will," "should," "expects," "plans," "anticipates," "believes," "estimates," "predicts," "potential" or "continue," or the negative of such terms and other comparable terminology. These statements are only predictions. Current and future actual events or results may differ materially as a result of the risks the being incorporated or the actual results differing from the assumptions underlying such statements. These forward-looking statements are made only as of the date hereof, and the company has no obligation to update or revise the forward-looking statements, whether as a result of new information, future events or otherwise. All forward-looking statements are expressly qualified in their entirety by the "Risk Factors" and other cautionary statements included in the company's annual, quarterly and special reports, proxy statements and other public filings with the Securities and Exchange Commission.

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