Ecommerce Shopping Cart - Search Engine Marketing Software
Develop Your Domain Names
innerActive and Jamster's Successful UK Trial of Mobile In-Game Advertising Service Generates 39% Average Click-Through Rate
Berlin, Germany (PRWEB) February 9, 2008 -- innerActive Smart Media (http://www.inner-active.com), a global provider of innovative, ad-funded entertainment channels, believes that its successful UK trial of a mobile in-game advertising service with digital entertainment partner Jamster (http://www.jamster.co.uk), establishes a new benchmark for the ad-funded mobile entertainment industry. Data from the six-week trial - which exposed UK mobile users to contextual, dynamically embedded advertising and promotions from brands such as Adidas, Domino's Pizza and Calvin Klein in exchange for free games -- shows a very high Click-Through-Rate (CTR) of 39 per cent.
The highly successful trial, which ended on 31 December '07, gave UK mobile users the opportunity to download six free games from the Jamster site, in return for viewing advertising and promotions from sponsors.
During the trial, users were exposed to completely non-intrusive ads, which were dynamically embedded and changed within the games, based on user behaviour. innerActive's self-learning mechanism delivers a highly granular level of detail about consumer behaviour, that enables more accurate tailoring of future offerings. The mobile advertisements and promotion features were sponsored by top international brands including: Calvin Klein, Domino's Pizza, Fox, SPIDER-MAN? 3, Paramount Pictures, What's on TV, Pick Me Up, NME.COM, and eBay. Incentives included wallpapers, movie trailers, pizza vouchers and prizes such as portable media players.
Offer Yehudai, innerActive Co-CEO and Founder, comments: "We think the results of this trial speak for themselves. Our breakthrough technology, which enables us to dynamically embed relevant, contextual advertising and other marketing offers in-game, delivers great results. This new entertainment channel will offer an enriched user experience, reaching a vast and untapped audience and setting a new type of interactive dialogue between advertisers and audiences. This is the way forward for ad-funded mobile entertainment."
Lee Fenton, COO of Jamster, adds that this genre of advertising can also target new users and provide an additional source of revenues: "In an industry where only one in nine people who play a mobile game actually buy one, an ad-funded offering will spur consumer adoption and fuel consumption. As the leader in mobile entertainment we are early in this segment and eager to learn first hand, how our customers both current and future will adopt ad-funded games."
The results seen in the Jamster trial were similar to those achieved in the earlier ad-funded entertainment service trial with mobile operator Cellcom.
In its 'Global Mobile Advertising Update' report, published in June 2007, Strategy Analytics estimated that advertisers will spend in excess of $14.4 billion on mobile media by 2011. innerActive provides a smart media platform for the delivery of advertising and product placement within rich mobile content.
About Jamster
Jamster (http://www.jamster.co.uk) (Web and WAP: www.Jamster.co.uk) is one of the world's leading providers of mobile entertainment able to reach one billion consumers around the globe in 35 countries and 25 languages across five continents. Jamster supports more than 2,800 handsets and provides billing connectivity to more than 125 operators worldwide. Jamster offers mobile products available directly via mobile phones including branded popular content from more than 800 content providers around the world such as famous Fox content like The Simpsons, high quality music from top music labels, mobile games from renowned game developers, and original content made exclusively for mobile phones. Jamster is a joint venture between News Corporation (NYSE: NWS, NWS.A) and VeriSign, Inc. (NASDAQ, VRSN) and headquartered in Beverly Hills, Calif., and Berlin, Germany.
About innerActive
innerActive (http://www.inner-active.com) has created a world where content is free for everyone. A leading provider of rich media advertising solutions, innerActive is the first to create advertising-funded entertainment channels. innerActive offers a complete solution for content and advertising, with contextual, dynamic adverts, embedded in the mobile content - be it Games, Video, Instant Messaging or other WAP applications. innerActive works in partnership with mobile operators, off- deck portals, advertisers and content providers, enabling them to offer free entertainment content to their customers.
For more information about innerActive Smart Media, please visit our website at www.inner-active.com, or visit us at the GSMA Mobile World Congress in Barcelona, 11-14 February, 2008 (Hall 4 level 1 IMA Pavilion).
Company Contact:
Offer Yehudai
Co-CEO
innerActive Smart media
972-52-8900088
###
Shopping Cart Uses Top Google Keywords to Maximize Revenue
Ecommerce shopping cart hosting uses search engine marketing software to sell products online. Use top paying Google keywords and PPC campaigns to maximize revenue and boost your income stream. Get a merchant account for credit card processing and make money on the internet with merchandise sales.
MORE ARTICLES:
Shopping Cart Software - Boost Your Online Sales
More and more people are going to the internet in order to find a means of making a living. There have been so many advances in the ways of the internet that have made making money easier for many people. This concept is actually relatively simple; on the internet there is an increased ability to reach many more customers than in person.
Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.
eCommerce Solution - Shopping Cart Software
Build Your Own Ecommerce Website Ecommerce has been the rage for the online community. Now over half of the world prefers to do shopping on Internet through various ecommerce stores. Every businessperson wants to build own an ecommerce website in order to get their business an impressive online presence and an ultimate global exposure. If you are also running a business and are looking for a perfect way out to reach the millions of customers from all over the world, there is no other way to do this than building an ecommerce website. However, if you are planning to build your own ecommerce website, you should not that it is not an easy task to do. You need to look into several factors. Let us go exploring. Professional Design W...
Search Engine Marketing Firm Netconcepts® Upgrades Powerful Ecommerce Web Solution for Online Retailers
Enhanced search friendly online retail management platform provides "baked in" optimization features.
Xonca Ecommerce Shopping Cart Software Released
Ecommerce software company Arquan releases search engine friendly Xonca shopping cart software for web designers and SEO professionals.
Credit Card Processing - 7 Things You Need to Know Before Opening an Online Merchant Account
When considering opening an online merchant account to accept credit card orders, there are a lot of things you need to keep in mind. The best thing to do is learn all about credit card processing before you open your online merchant account so you can handle everything from the beginning rather than having to go back and make many changes.
Online Credit Card Processing - How to Accept Credit Cards - Ecommerce 101
Back in 1998 (through 2000 or so), I worked for a small company (called PaymentNet / then Signio) that handled online transactions. Verisign later purchased this company, and the product team I led integrated the "client" - the portion that took the credit card information and sent it to our servers for processing.
Advertising Your Work From Home Internet Business With PPC Search Engines
If you want to make money online with a work from home business then you are going to need lots of good targeted traffic to your web site and or affiliate links. One way to get good targeted traffic is to pay for it.
Search Engine Marketing Offline Sales Tracked With Online Advertising Analytics
ClearSaleing's new enhanced CRM integration program is an online advertising solution for search engine marketers.
Website Marketing Firm Brick Marketing Launches Local Search Engine Marketing Product at Brick Marketing Local
Brick Marketing, a respected full-service website marketing firm known for its success in increasing the sales of clients through online marketing, has launched a new local search engine marketing product. The new local online marketing package gives brick and mortar businesses the opportunity to achieve higher exposure in a wide range of local search engines.
Pinnacle Cart Releases the Next Generation of Their Successful Shopping Cart Software Pinnacle Cart 360
Pinnacle Cart announces the release of their latest ecommerce software solution, Pinnacle Cart 360. Designed from a marketing perspective, this tremendously successful shopping cart application is designed to increase website sales, average sales amount and organic traffic.
Comparison Shopping Search Engines Equal Big Profits for Online Merchants
Holiday shoppers are expected to spend $32 billion online this season, with purchases happening well past ground shipping cutoff dates. That's according to "Online Retail Holiday Forecast, 2006," a report from JupiterResearch.
Merchant Account Insider Secrets - Accept Credit Cards Online
The process of learning how to accept payments on the Internet is similar to the course of figuring out how to launch a business. What at first seems puzzling and intimidating may be viewed as straightforward and easy to understand if one has the right guide or manual.
PPC Marketing, PPC Advertising, Pay Per Click, Internet Marketing
PPC Means ProsPerous Campaigns!
Shopping Cart Software - Making Internet Shopping Easier
People are increasingly turning to the Internet when they want to earn extra income or even begin earning a primary income from home. So many different jobs and sources of revenue on the Internet have evolved over the years that making money on the Internet has become quite easy. If you think about it, it's obvious why. The Internet can reach more customers than a physical store location can.
