Ecommerce Shopping Cart - Search Engine Marketing Software
Develop Your Domain Names
Kauffman Foundation Teams with Hot Lava Software to Deliver STEM Math and Science Learning via Mobile Devices
Haymarket, VA and Kansas City, MO (PRWEB) February 20, 2008 -- Hot Lava Software is teaming with the Kauffman Foundation to deliver mobile learning content to teach Science, Technology, Engineering and Mathematics (STEM). This teaming effort is based on the premises that students can learn more effectively when they relate STEM to real-world occurrences and that their STEM achievement levels can improve by applying mobile learning to the solution of authentic problems. One of the goals of the project includes developing context-based instructional materials delivered via mobile devices that demonstrate the convergence of real-world events with STEM concepts. Such access and exposure can facilitate the educational equilibrium needed to participate in our global society.
A recent interview with Merillea J. Mayo, Ph.D., the Director of Future Learning Initiatives for the Kauffman Foundation, and Bob Sanregret, CEO and Heather A. Katz, Ph.D., Instructional Technologist both from Hot Lava Software, Inc., revealed exciting news in what is being coined as the Global Telephony Competition!
So just what are the details of this exciting Global Telephony Competition?who are the end users and how will they access, learn from, and use the STEM content?
"There are 2 to 3 billion cell phones in use around the globe. Cell phones are 40% more prevalent than televisions, twice as common as computers. Cell phones could represent a breakthrough opportunity to deliver education on a massive global scale, particularly to teens, populations of third world countries and underrepresented groups in the U.S.," said Dr. Mayo. "These demographics all use cell phones as their primary technology device. The Global Telephony Competition you're referring to is a large scale proof of concept. Through it, Hot Lava Software will help us answer the question: if you could build it (cell-phone-based education), would anyone use it? How many would use it? Thousands? Millions? Billions?"
"The end users will access the STEM content via the Hot Lava Mobile Delivery Tracking System (MDTS) using a mobile device. Since there are over 3 billion mobile phones in use around the world the number of possible users that can access these mobile STEM modules is astounding! Leo Png, our partner in Singapore, put the first round of STEM content together using LMA and the MDTS, designing the content so that it would work on multiple devices. The MDTS senses the type of mobile device attempting to access the module and configures the screen and content to cater to that device. The MDTS and LMA were designed from day 1 to cater to the masses of users who have normal mobile phones but also allow more advanced designers to add multimedia and other advanced content elements into their LMA modules," said Mr. Sanregret. "The challenge for the STEM project was to use least common denominator content like images, animation and text to allow for the greatest possible reach while maintaining the best instructional design to facilitate effective learning while keeping the users cognitively engaged. Dr. Katz is one of the world's leaders in mobile content instructional design. Her contributions to this project have ensured that the content is learning effective, engaging and usable from multiple devices."
"First, we started with a pilot consisting of 4 STEM modules -- The Science of Cycling, The Science of Table Tennis, Baseball: The Science of Swing, and Baseball Aerodynamics. Each module was created in collaboration with STEM university professors and myself. The Professors ensured the integrity of the science and math content and I ensured that the content was infused with effective learning strategies and research-based instructional design," said Dr. Katz. "The modules will assist users in understanding the science and math behind various Olympic sports. Hence, the users can access this information while attending Olympic competitions, watching them on TV or when simply discussing the Olympic Games with friends. There are also engaging quizzes that allow the user to check their understanding of the STEM content. The goal is to associate STEM content with everyday activities such as sports."
How will accessing STEM content via mobile devices benefit the public as well as our global society?
"For this competition, and indeed, much of our work, we focus on science, technology, engineering and math education because proficiency in these subjects is so critical to one's ability to thrive in the global economy. Personal wealth, as well as the wealth of nations, will depend on our ability to apply these fields to the betterment of mankind." expressed Dr. Mayo.
What type of results do both the Kauffman Foundation and Hot Lava expect from this Global Telephony Competition?
"We hope at least one person dials in. In all seriousness, every big effort like this starts very small. I'm always amazed at how different a project looks by the time it's done, compared to where we started." said Dr. Mayo. "By the end of this competition, we hope to be able to report that we were able to produce the single biggest educational event on the planet; and, that the participants enjoyed learning what we delivered. Those two outcomes will be enough to inspire others, and transform cell phone-based education from a novelty into a reality."
"A repeatable, replicable and recurring process for life change is the result we feel is most critical. My Uncle Jack once told me "an idea is worth ten cents but implementation of a good idea is worth ten million dollars." Through the vision, passion and dedication of Dr. Mayo we -- Hot Lava Software and the Kauffman Foundation -- are creating a process to bring education to the people, to all people." Adds Mr. Sanregret. "There are over 3 billion mobile phones in the world, some in the hands of people who will never use a PC. Success for me is designing, creating, testing and implementing a process that will bring education to them as well as the rest of the world."
Hot Lava has created a URL that the public can use to access these exciting STEM modules via their mobile devices. You can access this by going to http://hdwap.com/sport7. Follow the directions on the login page and then jump right in to the modules.
Contact:
Bob Sanregret, CEO, Hot Lava Software
+1 (703) 754-1218
Merillea J. Mayo, Ph.D., Director, Future of Learning Initiatives for the Kauffman Foundation
+1 (816) 932-1015
Laisa Bernard, Marketing Specialist, Hot Lava Software
+1 (479) 524-8468
###
Shopping Cart Uses Top Google Keywords to Maximize Revenue
Ecommerce shopping cart hosting uses search engine marketing software to sell products online. Use top paying Google keywords and PPC campaigns to maximize revenue and boost your income stream. Get a merchant account for credit card processing and make money on the internet with merchandise sales.
MORE ARTICLES:
Shopping Cart Software - Making Internet Shopping Easier
People are increasingly turning to the Internet when they want to earn extra income or even begin earning a primary income from home. So many different jobs and sources of revenue on the Internet have evolved over the years that making money on the Internet has become quite easy. If you think about it, it's obvious why. The Internet can reach more customers than a physical store location can.
Top eCommerce Software Blogger Linda Bustos Wins Search Engine Marketing Scholarship
Elastic Path Software Blog "Get Elastic" educates webmasters on analytics, search marketing and eCommerce best practices.
Accept Credit Cards Online Without a Merchant Account
There are two major ways to accept credit cards on your website. The first and most expensive is to have your own merchant account.
Apply For A Credit Card Merchant Account Online
Who should? Why, you should, of course, if you want to grow your business and maximize sales volume! In this day and age, more and more business functions are moving into cyberspace, which means that business owners must be ready to travel to this relatively unknown domain if they want to maintain strong customer ties and stay a step or two ahead of the competition. Dont worry if youre not Web savvy; most online processes that are geared to the general consumer are not hard to perform. In fact, most are downright easy.
Shopping Cart Software - Boost Your Online Sales
More and more people are going to the internet in order to find a means of making a living. There have been so many advances in the ways of the internet that have made making money easier for many people. This concept is actually relatively simple; on the internet there is an increased ability to reach many more customers than in person.
Advertising Your Work From Home Internet Business With PPC Search Engines
If you want to make money online with a work from home business then you are going to need lots of good targeted traffic to your web site and or affiliate links. One way to get good targeted traffic is to pay for it.
Arquan Announces Ecommerce Shopping Cart Software For Web Designers and SEO Professionals
Arquan announces Xonca 3.0 ecommerce shopping cart software for web designers and SEO professionals who need complete design control, power, simplicity, and search engine friendly features. Xonca is also very easy to operate for the end user.
eCommerce Solution - Shopping Cart Software
Build Your Own Ecommerce Website Ecommerce has been the rage for the online community. Now over half of the world prefers to do shopping on Internet through various ecommerce stores. Every businessperson wants to build own an ecommerce website in order to get their business an impressive online presence and an ultimate global exposure. If you are also running a business and are looking for a perfect way out to reach the millions of customers from all over the world, there is no other way to do this than building an ecommerce website. However, if you are planning to build your own ecommerce website, you should not that it is not an easy task to do. You need to look into several factors. Let us go exploring. Professional Design W...
Merchant Account Insider Secrets - Accept Credit Cards Online
The process of learning how to accept payments on the Internet is similar to the course of figuring out how to launch a business. What at first seems puzzling and intimidating may be viewed as straightforward and easy to understand if one has the right guide or manual.
Website Marketing Firm Brick Marketing Launches Local Search Engine Marketing Product at Brick Marketing Local
Brick Marketing, a respected full-service website marketing firm known for its success in increasing the sales of clients through online marketing, has launched a new local search engine marketing product. The new local online marketing package gives brick and mortar businesses the opportunity to achieve higher exposure in a wide range of local search engines.
4 Reasons Why You Must Try PPC Search Engine Internet Marketing
PPC (or Pay Per Click for those not in the know) search engine internet marketing is a form of internet advertising model that uses the power of the search engine, the flexibility and connectivity of advertising networks and a whole host of content based people pulling websites to generate audience volume
Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.
Comparison Shopping Search Engines Equal Big Profits for Online Merchants
Holiday shoppers are expected to spend $32 billion online this season, with purchases happening well past ground shipping cutoff dates. That's according to "Online Retail Holiday Forecast, 2006," a report from JupiterResearch.
Pinnacle Cart Releases the Next Generation of Their Successful Shopping Cart Software Pinnacle Cart 360
Pinnacle Cart announces the release of their latest ecommerce software solution, Pinnacle Cart 360. Designed from a marketing perspective, this tremendously successful shopping cart application is designed to increase website sales, average sales amount and organic traffic.
Search Engine Marketing Offline Sales Tracked With Online Advertising Analytics
ClearSaleing's new enhanced CRM integration program is an online advertising solution for search engine marketers.
