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Innovectra Launches Wireless and Widget Capabilities for Internet Yellow Pages (IYP) Publishers
Vienna, VA (PRWEB) April 4, 2008 -- Innovectra, an online local advertising technology pioneer and the first company to publish an integrated electronic Yellow-and-White pages directory, today announced wireless and widget technology that shows local information to consumers "on the go" or in the social networks where they gather. These capabilities are immediately available for all of Innovectra's IYP Publishers.
ActivMobile makes more than 1 million local business listings available to consumers on their web-browser enabled mobile cellphone, regardless of their wireless provider, through a simple local search interface. Consumers can access free local business listing information and use the simple "click-to-call" feature for more than 12,000 U.S. cities and towns including Boston, New York, Atlanta and Los Angeles.
ActivWidget provides users with local search-based access to business directory listings and services from the social networks where users spend their time. ActivWidget can be e-mailed to friends or incorporated into websites, blogs or other new medium in seconds. IYP publishers can also share the Local Search applet with their media partners (such as newspapers, radio, and TV) and community affiliates to broaden online access to their Internet Yellow Pages.
"Publishing this information in new growth oriented media helps consumers, America's small and medium sized businesses and our partners. In some respects it puts the Yellow Pages in front of the consumer wherever the consumers are." said Innovectra President and CEO Thomas C. Lewis. "By also making this richly detailed information available on widget platforms and on Facebook and other social networks, consumers can choose multiple free methods to access information."
The new delivery methods are part of Innovectra's ActivImpact offering, which includes SEO, SEM, Mobile, Widgets, LeadSites, dynamic couponing and Video ads. All of these new services are designed to help consumers save money and find information fast.
"I was out on sales calls and had a tire problem. After pulling over, I asked five or six people where to find a local repair service, but no one knew. I used ActivMobile on my cell phone, found a tire repair company in a few seconds, clicked to call them, and had my car repaired right away. Its like having the Yellow Pages in your pocket at all times." said Metro Directories Regional Vice President B. Scott Dorton. "ActivMobile gives consumers much greater access to our local search data that were once only published in our print directories."
"Consumers tell us they want to find our local information fast," agreed LocalTel President Steve Galligan. "Using ActivMobile and ActivWidget lets someone find a shop or restaurant in any of the more than 100 New England communities we serve. Whether someone is looking for a restaurant after a night at Fenway Park or is visiting the metropolitan Boston area on vacation, these tools make sure that local information is always available." LocalTel's widget and mobile capabilities can be downloaded directly from http://www.localtel.com (http://www.localtel.com)
ActivMobile or ActivWidget for any area served by an Innovectra publisher can be accessed and sent to a wireless phone or grabbed as a widget at the following:
http://www.innovectra.com/widgets.php (http://www.innovectra.com/widgets.php)
http://www.innovectra.com/mobile.php (http://www.innovectra.com/mobile.php)
ActivWidgets easily transfer to social and bookmarking sites, including MySpace, iGoogle and myYahoo!
About Innovectra Corporation
An online advertising technology pioneer, Innovectra Corporation is the first company to publish an integrated electronic Yellow-and-White pages directory. Innovectra's ActivDirectory, ActivSearch and ActivTrak products are used in more than 12,000 U.S. cities and towns. ActivImpact creates value for local advertisers by providing advanced search engine optimization and technology that creates LeadSites for local businesses featuring video and mobile and voice offerings. Innovectra and Hagadone Directories, Inc won the Association of Directory Publishers Gold Book Award for Best Electronic Directory. The company's online customers also include Local Insight Yellow Pages, Metro Directories' Atlanta Yellow Pages, LocalTel Yellow Pages, Homepages Directories, Ambassador's New York Yellow Pages and Ross Publications.
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