Ecommerce Shopping Cart - Search Engine Marketing Software

Maxymiser Launches Dedicated Behavioural Targeting Suite To Personalise Online Experience

London, UK (PRWEB) May 30, 2008 -- Maxymiser, the content optimisation specialist, today announces the launch of its innovative new behavioural targeting (http://www.maxymiser.com/maxymiser-personalisation.htm) suite, the first of its kind in the UK.

Based on the principles of content intelligence and on-demand technology, the behavioural targeting suite will enable organisations to test the success of various components of their websites in real-time and deliver insights into the impact of personalised web content on click-through and conversion rates. In turn, this will enable organisations to refine their sites based on the behaviour of new and returning customers and provide personalised pages to each visitor (http://www.maxymiser.com/maxymiser-personalisation.htm).

Commenting on the new offering, Mark Simpson, Managing Director at Maxymiser says, "With between 64 and 90% of UK homes expected to be on broadband by the end of 2008 (Source: eConsultancy.com (http://www.e-consultancy.com/)), both retailers and brands are increasingly turning to the Internet to engage consumers, but to-date organisations have been too heavily focused on optimising search as opposed to the on-site content."

Simpson continues, "Content intelligence techniques such as multivariate testing and behavioural targeting are not new, but our suite marks the arrival of a new era in which retail marketers can control complex "in store" campaigns without constant technical team involvement. And, as our approach is on-demand and quick to implement, it gives the marketer the capability they need to do their job more effectively."

As the market leader in content optimisation (http://www.maxymiser.com/) technology, Maxymiser is unique in providing organisations with a proven solution to increase the effectiveness of their website content and design, in order to deliver key metrics such as conversion and click through rates more effectively. Based on clear statistical proof about which combinations of content and design work most successfully in converting sales and delivering customers, Maxymiser enables website owners to refine their websites in real-time to capitalise on strong performing features and remove the less successful elements.

Simpson concludes, "The behavioural targeting suite opens up a major new potential discipline for online retailers to promote sales to existing customers and visitors. By first building relevance by assessing creative against all visitors then improving targeting, organisations will be able to increase the effectiveness of any number of onsite campaigns and deliver real value to both consumers and organisations."

About Maxymiser:

Founded in 2006, Maxymiser is the UK's leading content optimisation specialist and developer of the first successful European-centred website content optimisation suite. Its products enable organisations to optimise the effectiveness of any website's content and design to deliver key metrics such as conversion and click through rates more effectively. Maxymiser gives clear statistical proof of those combinations of content and design which work most successfully in converting sales and delivering customers and those which fail to do so, enabling website owners to refine content and design to capitalise on previous success and deliver increasing ROI.

###

Shopping Cart Uses Top Google Keywords to Maximize Revenue
Ecommerce shopping cart hosting uses search engine marketing software to sell products online. Use top paying Google keywords and PPC campaigns to maximize revenue and boost your income stream. Get a merchant account for credit card processing and make money on the internet with merchandise sales.

MORE ARTICLES:

Shopping Cart Software - Boost Your Online Sales
More and more people are going to the internet in order to find a means of making a living. There have been so many advances in the ways of the internet that have made making money easier for many people. This concept is actually relatively simple; on the internet there is an increased ability to reach many more customers than in person.

4 Reasons Why You Must Try PPC Search Engine Internet Marketing
PPC (or Pay Per Click for those not in the know) search engine internet marketing is a form of internet advertising model that uses the power of the search engine, the flexibility and connectivity of advertising networks and a whole host of content based people pulling websites to generate audience volume

Xonca Ecommerce Shopping Cart Software Released
Ecommerce software company Arquan releases search engine friendly Xonca shopping cart software for web designers and SEO professionals.

Top eCommerce Software Blogger Linda Bustos Wins Search Engine Marketing Scholarship
Elastic Path Software Blog "Get Elastic" educates webmasters on analytics, search marketing and eCommerce best practices.

Search Engine Marketing Offline Sales Tracked With Online Advertising Analytics
ClearSaleing's new enhanced CRM integration program is an online advertising solution for search engine marketers.

Search Engine Marketing Firm Netconcepts® Upgrades Powerful Ecommerce Web Solution for Online Retailers
Enhanced search friendly online retail management platform provides "baked in" optimization features.

Website Marketing Firm Brick Marketing Launches Local Search Engine Marketing Product at Brick Marketing Local
Brick Marketing, a respected full-service website marketing firm known for its success in increasing the sales of clients through online marketing, has launched a new local search engine marketing product. The new local online marketing package gives brick and mortar businesses the opportunity to achieve higher exposure in a wide range of local search engines.

Accept Credit Cards Online Without a Merchant Account
There are two major ways to accept credit cards on your website. The first and most expensive is to have your own merchant account.

Advertising Your Work From Home Internet Business With PPC Search Engines
If you want to make money online with a work from home business then you are going to need lots of good targeted traffic to your web site and or affiliate links. One way to get good targeted traffic is to pay for it.

Merchant Account Insider Secrets - Accept Credit Cards Online
The process of learning how to accept payments on the Internet is similar to the course of figuring out how to launch a business. What at first seems puzzling and intimidating may be viewed as straightforward and easy to understand if one has the right guide or manual.

PPC Marketing, PPC Advertising, Pay Per Click, Internet Marketing
PPC Means ProsPerous Campaigns!

Shopping Cart Software - Making Internet Shopping Easier
People are increasingly turning to the Internet when they want to earn extra income or even begin earning a primary income from home. So many different jobs and sources of revenue on the Internet have evolved over the years that making money on the Internet has become quite easy. If you think about it, it's obvious why. The Internet can reach more customers than a physical store location can.

Pinnacle Cart Releases the Next Generation of Their Successful Shopping Cart Software  Pinnacle Cart 360
Pinnacle Cart announces the release of their latest ecommerce software solution, Pinnacle Cart 360. Designed from a marketing perspective, this tremendously successful shopping cart application is designed to increase website sales, average sales amount and organic traffic.

Arquan Announces Ecommerce Shopping Cart Software For Web Designers and SEO Professionals
Arquan announces Xonca 3.0 ecommerce shopping cart software for web designers and SEO professionals who need complete design control, power, simplicity, and search engine friendly features. Xonca is also very easy to operate for the end user.

Credit Card Processing - 7 Things You Need to Know Before Opening an Online Merchant Account
When considering opening an online merchant account to accept credit card orders, there are a lot of things you need to keep in mind. The best thing to do is learn all about credit card processing before you open your online merchant account so you can handle everything from the beginning rather than having to go back and make many changes.