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Aprimo Celebrates 10th Anniversary as Leading Marketing Software Provider

Indianapolis, IN (July 30, 2008) -- Aprimo (www.aprimo.com), Inc., a global provider of software for Enterprise Marketing Management (EMM), is marking its 10th anniversary this month.

The Indianapolis-based company was incorporated on July 14, 1998, by Bill Godfrey and Rob McLaughlin. Since that time, it has enjoyed a history that includes consistent revenue growth for its first ten years of operation and a leading industry presence in the marketing software space with perennial recognition from top analysts and technologists. Aprimo's flagship product, Aprimo EnterpriseTM, is in its 8th generation, the latest of twelve major releases of the marketing software since the company's inception.

"I am truly humbled by this anniversary," said Aprimo CEO and co-founder, Bill Godfrey. "Rob McLaughlin and I set out 10 years ago with a vision to create the marketing software categories that are now known as Marketing Resource Management (MRM) and Enterprise Marketing Management (EMM). While we were ambitious in our commitment to realize that dream, we are most impressed by the success our customers have achieved using our software solutions."

In a communication to Aprimo employees, Godfrey said, "We set out to revolutionize the way marketing is managed by creating a pervasive technology platform to digitize the end-to-end marketing value chain in order to accelerate marketing productivity?.The best part about the Aprimo story is that we're still growing into our original vision, and as we enter our second decade, we are extremely well positioned to continue growing and building upon the strategic foundation we've established in our first ten years. "

"Over the past ten years, we have validated the power of technology to automate the fundamental processes of marketing," said Rob McLaughlin, Aprimo CTO and co-founder. "When we began our journey, automation was seen as the enemy of creative execution. I want to thank our early customers who shared our vision and paved the way for marketing to remain a force for growth while accepting accountability and the need for financial transparency. We have had a rare opportunity to lead a fundamental shift in how marketing gets done."

The Aprimo user community is over 93,000 strong across hundreds of companies in over 40 countries. Aprimo has an active alliance program that includes over 40 partner organizations. Of the nearly 400 employees, 71 have tenure of five years or more with the company and this year Aprimo was named one of the Best Places to Work in Indiana. Aprimo has operations in the United States, Canada, UK, Sweden, France, Germany, Benelux and Australia.

About Aprimo:

Aprimo is a leading provider of marketing software and services that enhance the productivity and performance of marketing organizations. Aprimo's integrated suite of applications, Aprimo Enterprise, improves alignment across the Marketing Value Chain (the business processes that connect corporate, brand, field marketing, and external marketing suppliers and agencies) and enables the execution of multi-channel marketing campaigns. Aprimo Enterprise is based on the Enterprise Marketing Backbone, Aprimo's innovative service oriented architecture (SOA), which eliminates marketing as an island of automation within the enterprise. Aprimo provides solutions primarily to large enterprises and medium-sized businesses worldwide, including companies in the automotive, consumer packaged goods, financial services, life sciences, retail, technology and telecommunications industries. For more information call + 1.317.803.4300 or visit www.aprimo.com.

Media Contact:

Laura Hupp

Marketing Communications Manager

Aprimo

501-247-2335

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