Ecommerce Shopping Cart - Search Engine Marketing Software

The Trust Issue In Marketing

One of the prime motivating factors in the purchase decision making process is "trust". A consumer will at some point for however long or short of a time, ask the question, "Can I trust this company/person/product?"

In today's ever-changing world of marketing, electronic media, email, and advertising innovations and intrusions, companies, and businesses are marketing to an ever increasingly suspicious consumer, who is conflicted between their desire not to be "sold" to and their desire to consume. They are looking for ways to establish believability, credibility, and trust.

According to a paper by the Peppers and Rogers Group (2004), 36% of major U.S. corporations view privacy as an important part of the company's brand image.

It is my belief based on consumer thinking that one way to develop a competitive edge in the marketing world is to place greater emphasis on tying privacy policy to brand. This strategy places a direct link between trust and purchase while developing the beginnings of long-term relationship.

I suggest highlighting your privacy policy in all your marketing in a way that makes privacy, trust, and your brand synonymous. Let the consumer know that here is a business that will respect your privacy. Let them know that your communication with them will be relevant to their consumer needs. And you can let them know that information they share with your business will be used to better meet their needs and will not, knowingly be used against them, sold, or given to third parties.

It might even be smart to develop a short marketing campaign that focuses on your commitment to your customer's privacy, instead of simply stating that you have a privacy policy or stating your policy in unreadable font at the bottom of your literature.

About 50 % of consumers today have little more knowledge than brand or product recognition and have little desire to acquire extra information about a brand or product, so it behooves the marketing community to link recognition of their brand to trust, safety, and advocacy. Instead of selling to consumers, target your marketing to help them believe that you are making them safer and more secure by purchasing your brand and then back it up!

copyright 2004

Darrin Coe holds a masters degree in professional psychology specializing in consumer thinking. He publishes The Darrin Coe Ezine. You can subscribe at http://www.consumer-thinking.com/dcezine.html.

Visit Consumer Thinking.com at http://www.consumer-thinking.com.

Shopping Cart Uses Top Google Keywords to Maximize Revenue
Ecommerce shopping cart hosting uses search engine marketing software to sell products online. Use top paying Google keywords and PPC campaigns to maximize revenue and boost your income stream. Get a merchant account for credit card processing and make money on the internet with merchandise sales.

MORE ARTICLES:

Internet Marketing - How to Make your Online Advertising Business Produce Money on Internet Marketing
The success or failure of your Internet marketing business depends largely on the Internet users. If they are interested on the products and services that you are offering for sale, definitely you can expect hundreds to thousands of dollars in revenues from your online business. On the other hand, if they are just too lazy to hear what you want to say and what you are offering, better shut down your personal computer unit and find some other ways of earning money.

Xonca Ecommerce Shopping Cart Software Released
Ecommerce software company Arquan releases search engine friendly Xonca shopping cart software for web designers and SEO professionals.

Shopping Cart Software - Boost Your Online Sales
More and more people are going to the internet in order to find a means of making a living. There have been so many advances in the ways of the internet that have made making money easier for many people. This concept is actually relatively simple; on the internet there is an increased ability to reach many more customers than in person.

Search Engine Marketing Firm Netconcepts® Upgrades Powerful Ecommerce Web Solution for Online Retailers
Enhanced search friendly online retail management platform provides "baked in" optimization features.

Credit Card Processing - 7 Things You Need to Know Before Opening an Online Merchant Account
When considering opening an online merchant account to accept credit card orders, there are a lot of things you need to keep in mind. The best thing to do is learn all about credit card processing before you open your online merchant account so you can handle everything from the beginning rather than having to go back and make many changes.

Shopping Cart Software - Making Internet Shopping Easier
People are increasingly turning to the Internet when they want to earn extra income or even begin earning a primary income from home. So many different jobs and sources of revenue on the Internet have evolved over the years that making money on the Internet has become quite easy. If you think about it, it's obvious why. The Internet can reach more customers than a physical store location can.

Website Marketing Firm Brick Marketing Launches Local Search Engine Marketing Product at Brick Marketing Local
Brick Marketing, a respected full-service website marketing firm known for its success in increasing the sales of clients through online marketing, has launched a new local search engine marketing product. The new local online marketing package gives brick and mortar businesses the opportunity to achieve higher exposure in a wide range of local search engines.

Arquan Announces Ecommerce Shopping Cart Software For Web Designers and SEO Professionals
Arquan announces Xonca 3.0 ecommerce shopping cart software for web designers and SEO professionals who need complete design control, power, simplicity, and search engine friendly features. Xonca is also very easy to operate for the end user.

PPC Marketing, PPC Advertising, Pay Per Click, Internet Marketing
PPC Means ProsPerous Campaigns!

Pinnacle Cart Releases the Next Generation of Their Successful Shopping Cart Software  Pinnacle Cart 360
Pinnacle Cart announces the release of their latest ecommerce software solution, Pinnacle Cart 360. Designed from a marketing perspective, this tremendously successful shopping cart application is designed to increase website sales, average sales amount and organic traffic.

Comparison Shopping Search Engines Equal Big Profits for Online Merchants
Holiday shoppers are expected to spend $32 billion online this season, with purchases happening well past ground shipping cutoff dates. That's according to "Online Retail Holiday Forecast, 2006," a report from JupiterResearch.

4 Reasons Why You Must Try PPC Search Engine Internet Marketing
PPC (or Pay Per Click for those not in the know) search engine internet marketing is a form of internet advertising model that uses the power of the search engine, the flexibility and connectivity of advertising networks and a whole host of content based people pulling websites to generate audience volume

Apply For A Credit Card Merchant Account Online
Who should? Why, you should, of course, if you want to grow your business and maximize sales volume! In this day and age, more and more business functions are moving into cyberspace, which means that business owners must be ready to travel to this relatively unknown domain if they want to maintain strong customer ties and stay a step or two ahead of the competition. Dont worry if youre not Web savvy; most online processes that are geared to the general consumer are not hard to perform. In fact, most are downright easy.

Advertising Your Work From Home Internet Business With PPC Search Engines
If you want to make money online with a work from home business then you are going to need lots of good targeted traffic to your web site and or affiliate links. One way to get good targeted traffic is to pay for it.